Brand identity was developed for Art Lab, a non-profit organisation dedicated to advancing the scientific study, preservation, and understanding of cultural heritage across Southern Africa.

The custom icon integrated into the “a” references a portable spectroscopic and/or microscopic device, directly connecting the visual identity to Art Lab’s mobile analytical approach. This distinctive visual element reinforces the company’s unique service offering while creating a memorable and ownable brand asset. The restrained monochrome palette reinforces clinical professionalism and clarity, while the softened circular forms of the font leans into softness and care.